I have built and grown digital products for the past 30 years. Now I help companies adopt AI to accelerate growth & team productivity.
How I can help
The biggest lever for most businesses today is to fully embrace and implement AI across teams & systems. I can help with inspiration, strategy, planning and hands-on roll out.
Most organizations move too slowly because of a lack of directional clarity and inefficient internal processes. I can help with business strategy, operational model, board work, raising capital & more.
These fields are more intertwined today than ever and should be viewed as a whole to maximize growth. I can help with product, design, branding, growth execution and software development, using sub-contractors where needed.
My experience
I'm currently deep in AI tools both in personal and client projects: Building automations, personal assistants, websites, apps, design systems & more.
Founder & CEO of venture-backed e‑commerce startup APPRL, exited to Klarna.
Marketing Director / Head of Social Shopping and part of leadership team at Klarna.
Cannes Lions Cyber Grand Prix winner for the campaign “The Fun Theory for VW” co-created at DDB Stockholm.
MSc in Media Tech from Stockholm Royal Institute of Technology (KTH), BBA from Stockholm University, courses at Parsons School of Design in NYC and Hong Kong University of Science & Technology.
Fun fact: First startup at age 16 “Virusakuten” (Eng: “Virus Busters”) offered computer virus cleaning & website building.
Earlier clients include Disruptive Materials, Ericsson, VW, Sony Music, DDB, Trygg-Hansa, Swedbank, SVT, Plaza magazine and many more.